Beloved brands have the vast space for creativity that allows designers' imaginations to run free.
At GRAPH, we see constraints as challenges to overcome, but true creativity thrives in unrestricted environments. This is the essence of TAJIN & FATIRA, where we presented three proposals for their logo, all in the typographic style but with variations in Arabic and English.
The chosen design features new and fitting typography that reflects the brand's offerings of culinary delights. Thick circular elements and bold lettering with Arabic script capture the essence of the name in an Arab community context, especially in markets like Saudi Arabia where this brand originated.
