The i Capital logo is one we designed to reflect the brand's intended meaning, as indicated by it’s name. The goal was to challenge competitors by positioning the brand as the central hub that meets all customer needs, akin to the heart of a city.
We used the dot on the letter 'i' to symbolize the central point around which everything revolves, and the letter 'c' to represent the rest of the city, encompassing the company's development projects as well as it’s competitors.
