Arwiqa's logo is one of the most esteemed Arabic calligraphy logos, representing Arab identity and conveying authenticity and luxury. Beyond its original Arabic name, which strongly embodies these characteristics, there's a charming story behind its design.
It symbolizes the union of six companies, depicted by the repeated intertwining of the Arabic letter "Alef" from the word "Arwaqah," forming a beautiful circular pattern. This design reflects their harmonious collaboration and deep Arab roots.
The identity took a unique approach by blending English language elements with Arabic, using dots on the letter "Qaf," adapting to current market trends and the company's competitive environment. This step is carefully considered during the logo design process to ensure it captures both heritage and modernity effectively.
