At GRAPH, we prioritize aesthetic appeal as the foremost requirement in designing any logo. However, beauty alone does not suffice; each logo must also convey a meaningful concept. Our approach is to build a story behind every logo, adopting a concept that serves as the spark of inspiration.
For our latest logo design in 2024, created for the Via El Sheikh Zayed compound, named after the Italian word for "road," our artistic direction focuses on green pathways, lush green spaces, and the abundance of roses within the compound. These elements are synonymous with the renowned Sheikh Zayed area.
Beginning from the logo to its deployment in marketing campaigns across Egypt, particularly in Sheikh Zayed City and October City, our design integrates seamlessly into our marketing strategy. This ensures that the visual identity not only captures attention but also resonates with the audience, reinforcing the unique selling points of the compound.
