SWARA, which means "sunlight" in Hindi, served as our primary inspiration during the logo design and visual identity selection for the project. This name reflects the new direction intended for the project.
We symbolically represented the name by incorporating a circular motif resembling sunlight, drawing direct inspiration from its meaning. The color palette we chose includes bright sky tones and pearl-like illuminations, symbolizing unprecedented radiance and brightness.
This approach not only captures the essence of the name but also aligns perfectly with the intended thematic direction of the project.
