The logo for "Squoya," a coastal project by Aden Real Estate Development on the North Coast, embodies our approach at GRAPH to tackle challenges posed by coastal developments while adhering to marketing guidelines. These constraints inspire us to innovate and create something novel and distinctive.
For the Squoya logo, we opted for an unconventional approach rarely seen in coastal projects: a bold, thick font combined with the use of tree leaves as a striking visual identity. This design isn't just about grabbing attention but also about reflecting the unique nature of the project compared to typical coastal developments.
This distinctive choice sets Squoya apart, aligning perfectly with our strategy to showcase the project's uniqueness while meeting marketing objectives effectively.
Choosing a playful and unconventional color, combined with green leaf tones, and using sea waves as a visual identity for promotional materials like videos, is part of a comprehensive branding strategy from the logo to advertising campaigns. Please refer to the advertising campaign list for details on the campaign in Cairo's streets.
