We didn't just design the logo; we chose the name through collaboration with our GRAPH team.
The name refers to the support upon which art pieces and sculptures rely, symbolizing what happens when engaging with this brand: it becomes the cornerstone that builds a space akin to a masterpiece for its clients.
The name is inspired by the architectural style pioneered by the renowned architect Zaha Hadid, known as deconstructivism, which utilizes geometric forms like triangles to define interior spaces. This union of name and form tells the same story of our brand—distinctiveness.
